Jeanette, book Joie de Vivre with Maison Courvoisier

Over an 18-month collaboration, Signe partnered with myself and the Courvoisier team on a pivotal project to support the brand’s evolution into a luxury lifestyle icon. As Courvoisier embraced its positioning around joie de vivre and celebrated its soulful home of Jarnac, Signe played a central role in bringing this vision to life.

Tasked with creating a beautiful, contemporary food narrative that honoured the region’s rich culinary heritage, Signe immersed herself deeply in the culture, produce, and people of Jarnac. She crafted an extraordinary coffee table book that became a true love letter to the region—combining family recipes, artisan stories, modern French dishes using the finest local ingredients. Signe’s passion, professionalism, and creative integrity were exceptional throughout. She became an integral part of the brand team, building deep relationships and demonstrating a remarkable ability to translate brand essence into sensory, elevated experiences. The final book was a project we were deeply proud of, gifted to our special guests at Maison Courvoisier as a symbol of the spirit we were building.

Signe is not only a brilliant creative mind but also a generous collaborator and friend. I cannot recommend her highly enough.

- Jeanette Edwards
Maison Courvoisier
Worked together on book Joie de Vivre with Maison Courvoisier